Maximise Your Brand with halio.ai: The Easiest Way for UK Accountants to Post Consistent Content

Social media is now as common in the accountancy toolkit as spreadsheets and tax software. A recent survey by QuickBooks found that 98 % of UK accounting professionals have adopted AI somewhere in their workflow. Yet many firms still struggle to keep profiles active, on-brand and compliant with professional standards. If you want consistent social media for accountants without turning into a full-time copywriter, halio.ai for accountants could be the shortcut you need.

What we’ll cover

• Why UK accountant social media matters more than ever
  
  
• Common obstacles to posting regularly
  
  
• Core features in halio.ai built specifically for accountants
  
  
• The 50-20-15-15 content mix that drives engagement
  
  
• Practical tips to stay consistent all year round
  
  
• Measuring success with the native analytics you already have
  
  

Why UK accountant social media matters more than ever

• Clients research online first – A January 2025 JE Consulting article¹ notes that 59 % of candidates and prospective clients check social feeds before contacting a firm.
  
  
• Visibility equals trust – Small-business owners want proof you understand their niche. Posts that simplify quarterly VAT or IR35 updates demonstrate expertise and approachability.
  
  
• Recruitment boost – Younger accountants favour employers with an active online culture. Showcasing team life helps attract new talent and grow your business.
  
  

Common obstacles to posting regularly

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Core features in halio.ai built specifically for accountants

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Related reading – Want to see how advisers automate their feeds? Read How halio.ai Helps Financial Advisers Automate Social Media and Boost Client Engagement.

The 50-20-15-15 content mix that drives engagement

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Start with this ratio. It reflects 2025’s shift towards video and carousels, honours classic 70/20/10 and 4-1-1 rules, yet leaves room for soft sells. Track engagement. Tune the dials. Your audience will tell you what works.

Practical tips to stay consistent all year round

• Weekly batch-approval – Set aside 30 minutes in your calendar each week to check and approve the next week’s posts in your queue.
  
  
• Rotate formats – Alternate between format types to satisfy each platform’s algorithm.
  
  
• Refresh AI settings quarterly – Thinks change, so making a note to check through your AI settings every so often will ensure your AI-generated content remains accurate.
  
  
• Use first comments smartly – Utilise halio.ai’s built-in first comment feature for longer tax tables or downloadable links to keep captions short.
  
  
• Keep it human – AI will do the hard work for you, but it’s worth taking a few seconds to add personal insights or local references for authenticity.
  
  

Tracking what’s working and what’s not

Your audience is unique, which also means how your content performs will be unique. We recommend having a quick monthly audit of your in-platform analytics to check what’s working.

• LinkedIn Page Analytics – track impressions, clicks, leads.
  
  
• Meta Business Suite – view reach and engagement for Facebook and Instagram.
  
  
• Instagram Insights – identify which Reels or carousels earn the most shares or saves.
  
  

Once you have the data, you can make slight tweaks to your halio content calendar accordingly.

¹ Source: je-consulting.co.uk

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